Microsoft Corp will slash the price of its Xbox 360 game console in Japan by about 30 percent, below Nintendo Co’s Wii and Sony Corp’s PlayStation 3 in a bid to boost market share, the Nikkei business daily said on Monday.
Microsoft has been struggling to stir up demand for its Xbox 360 in Japan.
Microsoft will lower the price of the Xbox 360 Arcade model by 8,000 yen ($73.92) to 19,800 yen, the Nikkei said. The Arcade does not come equipped with a hard drive and is the least expensive of the three Xbox 360 models, the Nikkei said.
The new price will make that model cheaper than Nintendo’s Wii, which sells for about 25,000 yen, and the PlayStation 3, which sells for 39,800 yen.
The company will also reduce the price of two higher models with hard drives by 5,000-8,000 yen, the paper said.