PC manufacturer Dell and Paramount Pictures are opening a new front in digital distribution with an offering allowing consumers to order “Iron Man” preloaded into newly purchased computers.

For now, Paramount is the only studio that has signed on, and “Iron Man” — which will be available accompanied by exclusive bonus footage for $20 beginning Tuesday (September 30), the same day as its DVD release — is the only film being offered.

The offering is the first step Dell is taking toward setting up a broader digital content storefront that could create significant competition for Apple’s dominant iTunes Store.