Intuit has finally dropped the subscription fee on Quicken Online, its Web-based financial software that competes with Mint, Geezeo, Buxfer, and Wesabe. The company is still selling, as completely separate products, software versions of Quicken.

When I last covered Quicken Online in December 2007, my biggest complaint was its price. In a market with free (and very good) competitors, there was just no reason to pay for Quicken Online. This is a smart move on Intuit’s part. But while Intuit Online is a solid service, the online competitors keep getting better, too. It’s unclear to me that Intuit’s history will translate into market share in this competitive market.

Intuit is also still preparing to release its iPhone app that accesses Quicken Online data, as I wrote in December. No word on when that ships.