Apple’s new MacBook lines include a form of digital copy protection that will prevent protected media, such as DRM-infused iTunes movies, from playing back on devices that aren’t compliant with the new priority protection measures.

The Intel-developed technology is called High-bandwidth Digital Content Protection (HDCP) and aims to prevent copying of digital audio and video content as it travels across a variety of display connectors, even if such copying is not in violation of fair use laws.

Among the connectors supported by the technology are the Mini DisplayPort found on Apple’s latest MacBook, MacBook Pro, and MacBook Air, in addition to others such as Digital Visual Interface (DVI), High-Definition Multimedia Interface (HDMI), Gigabit Video Interface (GVIF), and Unified Display Interface (UDI).

I guess that now many people who considered switching to Apple will stick with non DRM OS (I know I will).