Apple Inc., the Internet’s dominant digital music retailer, began selling some of its most-downloaded songs for $1.29 apiece.
Apple said in January that it would end its practice of selling all individual songs for 99 cents each and begin offering three tiers: 69 cents, 99 cents and $1.29.
Recording companies pick the prices, much as they did for CDs sold in stores and online. On day one, songs including “Jai Ho” from the “Slumdog Millionaire” soundtrack, “Single Ladies” by Beyonce and “Chicken Fried” by the Zac Brown Band were bumped up to $1.29. The main iTunes page advertised collections of 69-cent songs that included “London Calling” by The Clash and “Monkey” by George Michael.
Other songs from the same albums and artists remained at 99 cents.
Apple also did away with copy-protection technology known as digital-rights management, or DRM, allowing customers to play more songs on devices other than Apple’s own iPods.
Without DRM, the songs can be copied to any number of CDs, computers and music players, as long as those devices support the AAC encoding format Apple uses.