5/1/2009

Hasbro, Discovery team up on new kids’ TV network

Filed under: — Aviran

U.S. toymaker Hasbro Inc and Discovery Communications unveiled a joint venture on Thursday for a television network and website that will carry children’s programs featuring brands like G.I. Joe, Transformers and My Little Pony.

The new network will replace the Discovery Kids Network and feature new content for Hasbro’s brands and its existing collections as well as Discovery’s own shows, such as “Hi-5″ and “Bindi The Jungle Girl.”

A name for the network, expected to debut in late 2010, is yet to be decided. It will continue to operate as Discovery Kids until the rebranding is complete.

Disney joins NBC and News Corp. with Hulu stake

Filed under: — Aviran

Disney movies and ABC TV shows will be available on Hulu.com now that Walt Disney Co. is taking an equity stake in the popular video streaming site, joining its founders, NBC Universal and News Corp.

The deal announced Thursday will bring older Disney movies to the site, along with ABC and Disney Channel shows such as “Lost,” “Grey’s Anatomy” and “Wizards of Waverly Place” after they run on TV. Disney hopes to gain new online viewers that it does not already capture on ABC.com and pick up new income from sharing ad revenue on Hulu.

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