U.S. toymaker Hasbro Inc and Discovery Communications unveiled a joint venture on Thursday for a television network and website that will carry children’s programs featuring brands like G.I. Joe, Transformers and My Little Pony.
The new network will replace the Discovery Kids Network and feature new content for Hasbro’s brands and its existing collections as well as Discovery’s own shows, such as “Hi-5″ and “Bindi The Jungle Girl.”
A name for the network, expected to debut in late 2010, is yet to be decided. It will continue to operate as Discovery Kids until the rebranding is complete.