7/27/2009

Microsoft to Kill Soapbox, Its YouTube Competitor

Filed under: — Aviran Mordo

Microsoft announces plans to shut down Soapbox, its online video competitor to YouTube, by the end of August. Despite Soapbox, Microsoft had only 2 percent of the online video market, placing it fifth behind Yahoo, Hulu, Fox Interactive Media and Google. As Microsoft readjusts its corporate strategy during the recession, it has been killing a number of legacy programs, including Popfly, Encarta and Money Plus.

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