December 24, 2009, Segway was acquired by a company that is based in the United Kingdom. The acquiring company is backed by Jimi Heselden, a prominent U.K. businessman and the Chairman of Hesco Bastion. Mr. Heselden is also an investor in the independently owned Segway U.K. distributorship.

Additionally, Segway also received funding that will be used to support the continued growth of the company.