Sex.com, arguably the web’s most valuable address, is up for sale after its owner went bust.

Escom LLC, which bought Sex.com in 2006 from Match.com founder Gary Kremen for a reported $14m, is in foreclosure. The coveted address currently hosts text links to porn websites.

It will change hands again at auction in New York on March 18, but it seems unlikely it will match its pre-recession price. To participate bidders must deposit $1m in escrow, however.