Internet domain name registry GoDaddy.com has put itself up for sale, the Wall Street Journal reported on Friday.
The privately held company could fetch more than $1 billion in an auction, the report said, citing people familiar with the matter.
GoDaddy has hired investment bank Qatalyst Partners, the Journal reported. Private equity firms are expected to bid.
The company declined to comment.
GoDaddy is the world’s largest domain name registrar. The company was founded by Bob Parsons in 1997, and says it has more than 43 million domains under management.