The new electronic reader from Barnes & Noble Inc, expected to launch on Tuesday, features color, a touchscreen display and the same price tag as Amazon.com Inc’s Kindle, the Wall Street Journal reported on Monday.
The device, which the newspaper said was called “Nook,” will compete with the Kindle and Sony Corp’s Sony Reader among other electronic readers that allow users to read digital content on a tablet-sized device.
The Journal said the details came from a print advertisement slated for the New York Times’ October 25 edition.
Barnes & Noble and the New York Times did not immediately respond to a request for comment.
A host of competitors are trying to grab market share from Amazon, which is believed to dominate the fast-growing yet still small industry.
The past month has been characterized by a flurry of activity as booksellers, manufacturers, publishers and wireless operators all hope to gain a toehold in advance of the key holiday selling season.
In July, Barnes & Noble, the largest brick-and-mortar bookseller in the United States, debuted what it called the world’s largest online digital bookstore with over 700,000 titles, readable on devices like Apple Inc’s iPhone.
Analysts say that Barnes & Noble’s advantage could be in its physical stores where users will be able to test out the device, as well as its strong relationship with publishers — an advantage that Amazon also enjoys.
With a $259 price tag, the same as the Kindle’s recently lowered price, Barnes & Noble could potentially lure users away from the Kindle, which some critics say is short on design and functionality.
A color touchscreen display would be considered a plus by some users, who have grown accustomed to higher functionality on devices such as Apple’s iPhone and iPod Touch.