Sony’s lineup of sleek televisions boasting Google’s Web-surfing system will go on sale Saturday, testing how much consumers are willing to pay to combine access to the entire Internet with their regular TV programming.
The high-definition sets unveiled Tuesday evening in New York will have LCD screens ranging from 24 inches to 46 inches, with recommended retail prices from $600 to $1,400. Sony will begin selling the new sets in its online store Saturday, and they should be available in Best Buy Co.’s U.S. stores by early next week. Pre-orders are currently being taken at both Sony’s and Best Buy’s websites.
Sony’s price for its Google TV sets is $200 to $400 higher than comparable TVs without the highly touted software, a differential that threatens to dampen sales at a time the still-shaky economy is causing more households to pinch their pennies.