Yahoo launches ‘contextual’ search

Filed under: — Aviran Mordo

Yahoo is offering a new search service designed to help people find more-relevant content online.

The Y!Q service offers “contextual” search that analyzes the page being read and gives a list of related search results.

Instead of starting a search from a text box, a person would search while reading a specific page. For instance, a reader looking at a news story about the State of the Union address might highlight the phrase “Social Security” to get a listing of pages that deal with that topic.

The company, which has released the service in a test format, said it is making the coding available to Web designers to embed in their sites, so that the tool can search their pages. Yahoo is also offering versions of the tool for its news site and as a toolbar that readers can download and run on their browsers.

Source: News.com

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