8/8/2005

Howard Stern, Others Sue Google over Ad Charges

Filed under: — By Aviran Mordo @ 2:03 pm

Howard Stern and an industrial printing firm launched a lawsuit against Google last week, alleging that the search engine giant fails to live up to its promises regarding the daily budget limits that AdWords users can place over their accounts. The plaintiffs are seeking class action status. They say that Google’s daily budget limits are misrepresented and that Google “continues to bill plaintiffs and all other members of the class in excess of the daily budgets,” creating in effect a monthly budget limit made up of the sum of the daily budget multiplied by the number of days in the month.

Google does indicate that it will refund customers charged more than 120 percent of a daily budget, but the lawsuit gives examples that allege regular violation of this policy, with one example campaign running from between 121 and 162 percent of overdelivery, all charged to one of the plaintiffs.

The suit does not make clear why it involved Howard Stern, a New Jerseyite, other than to say that he is an AdWords customer similarly affected along with the rest of the class.

Source: mediabuyerplanner.com

 

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