8/23/2005

Sony, Toshiba give up on unified DVD format

Filed under: — By Aviran Mordo @ 7:36 am

Groups headed by Toshiba Corp. and Sony Corp. offering competing technologies for next-generation DVDs have given up efforts to develop a unified format, the Yomiuri newspaper reported on Tuesday.

For three years, the two groups have pushed to have their respective technology standards adopted to gain dominance in the multibillion-dollar markets for DVD players, PC drives and optical discs.

Toshiba, along with NEC Corp. and Sanyo Electric Co., has been promoting HD DVD, while Sony and Matsushita Electric Industrial Co., the maker of Panasonic brand products, have been developing a technology known as Blu-ray.

The two groups have held negotiations on unifying their formats to persuade consumers to shift to advanced discs and to promote growth in the industry.

But negotiations fell through as neither side yielded, and time ran out to develop a format before the launch of new products from both groups, the paper said.

A Toshiba spokeswoman said Fujii just meant that the company needed to start developing software by late August for its HD DVD-based players, scheduled for release at the end of 2005.

A Sony spokesman said it has become harder to unify formats after failing to reach an agreement in negotiations in May.

Both officials agreed, however, that a unified format is still a possibility. They said a single format would be the best way, and added they would release their products as scheduled.

Source: Reuters

 

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