8/31/2005

Google Ads Go Offline To Print

Filed under: — By Aviran Mordo @ 9:30 am

Google is expanding its lucrative Internet advertising network into the print world in a bold attempt to capture traditional ad dollars.

The search king is quietly testing the waters of print advertising sales, according to executives at several companies that have bought the ads. Google recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages–cut into quarters or fifths–to small advertisers that already belong to its online ad network, dubbed AdWords.

Source: News.com

 

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