9/30/2005

Google Ads Tests Site-Targeted Campaigns

Filed under: — By Aviran Mordo @ 12:51 pm

Site-targeted campaigns are a new enhancement to Google AdWords. Site targeting lets advertisers choose individual sites in the Google content network where they’d like their ads to appear. If you want to place your ad on a single international website, you can. If you want to target dozens of sites about basketball or orchids, you can do that, too. Site targeting lets you handpick your audience, big or small.

The ‘Advertise on this site’ link is a shortcut that makes it easy for advertisers to run ads on a specific Google partner site. Working in partnership with the website, Google helps the advertiser create an ad and begin running it on that site

When you set up a site-targeted campaign, you first name the sites where you’d like to advertise, or just give us a list of words that describe your site. The AdWords matching system does the rest, analyzing your input and creating a list of available Google Network sites for you to choose from.

 

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