Internet Holds Only Future For Newspapers

Filed under: — By Aviran Mordo @ 9:56 am

Newspapers have no future without online and digital services, media executives heard at a World Association of Newspapers meeting in Madrid.

“We are getting the whole organisation ready for a digital future,” said Simon Waldman, director of digital publishing at Guardian Newspapers, whose Guardian Unlimited site is by far the most popular British newspaper online site, ahead of The Sun, The Times and The Telegraph.

Within “six to seven years”, the group planned to dedicate 80 percent of its time to digital activities, compared to 20 percent at present, Waldman told the conference, entitled “Beyond the Printed Word”.

The Guardian’s 15 Internet sites, which became profitable this year and are funded almost solely from advertising, command similar numbers of readers in the United States and in Britain.

Source: AFP


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