Electronic Arts Cuts Prices On Some Video Games

Filed under: — By Aviran Mordo @ 3:31 pm

Electronic Arts Inc. has reduced prices on some titles by 20 percent to spur sales and thwart competition, an analyst said on Monday.

“NBA Live 06″ and racing titles “Burnout Revenge” and “NASCAR 06″ were among the console games subject to the price cut from $49.99 to $39.99, Banc of America Securities research analyst Gary Cooper said in a client note.

Video game sales have been soft in recent months as consumers await new console technology. Microsoft Corp. is releasing the Xbox 360, the first next-generation gaming machine from a major player, on November 22.

Some video game publishers had predicted that prices on existing console games would be cut by $10 around the debut of the new machines.

EA spokesman Jeff Brown said there is no change in EA’s pricing policy.

“At EA, we make pricing decisions on a title-by-title, market-by-market basis,” Brown said in an e-mail to Reuters.

Source: Reuters


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