11/14/2005

Google Gets Analytical

Filed under: — By Aviran Mordo @ 8:55 am

Google is set to launch on Monday a free Web analytics service that will let companies see exactly how visitors interact with their Web site and how their advertising campaigns are faring.

The free hosted service, which will be available in English and 16 other languages, is based on technology from San Diego-based Urchin, which Google acquired in March.

Urchin’s products previously cost $495 a month and were reduced to $199 a month by Google. The full-featured analytics applications based on Urchin’s technology replace the simple tracking tool that’s now available with Google AdWords.

Google Analytics will let Web site owners see exactly where visitors to their site are coming from, what links on the site are getting the most traffic, what pages visitors are viewing, how long people stay on the site, which products on merchant sites are being sold and where people give up in multistep checkout processes, said Paul Muret, an engineering director at Google and one of the founders of Urchin.

Google Analytics will be integrated with Google AdWords and will offer a new interface within existing AdWords accounts. Marketers can also use it to track banner, e-mail, nonpaid and paid search advertising campaigns from other ad service providers.

Source: News.com

 

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