TRUSTe Plans To Certifies Consumer-Friendly Downloads

Filed under: — By Aviran Mordo @ 8:00 am

An anti-spyware initiative backed by Internet portals Yahoo and AOL would certify downloadable software as consumer-friendly and non-invasive.

Under the program, which was to be formally announced Wednesday, developers that want to obtain certification for their downloads would also have to prove their products can be easily removed from computers once installed.

TRUSTe, an organization that already certifies and monitors Web site privacy and e-mail practices for businesses, will rely on testing by two outside labs for the vetting. It would not name the labs.

Developers earning TRUSTe’s certification will not be permitted to promote that fact, said its executive director, Fran Maier. Rather, TRUSTe will issue a “white list” of trusted programs that partners Yahoo Inc., America Online Inc., CNET Networks Inc. and other Web publishers may use in determining whose software they wish to ally with or distribute.

The Trusted Download Program is to begin early next year.

Source: AP


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