11/18/2005

Online Daters Sue Matchmaking Sites

Filed under: — By Aviran Mordo @ 3:07 pm

It’s not easy finding love in cyberspace, and now some frustrated online daters say they were victims of fraud by two top Internet matchmaking services and have taken their complaints to court.

Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

“This is a grossly fraudulent practice that Match.com is engaged in,” said H. Scott Leviant, a lawyer at Los Angeles law firm Arias, Ozzello & Gignac LLP, which brought the suit.

Match “promotes the policies of integrity to protect members, and yet they themselves, we allege, are misleading their entire customer base,” he said.

The company said it does not comment on pending litigation. But Match spokeswoman Kristin Kelly said the company “absolutely does not” employ people to go on dates with subscribers or to send members misleading e-mails professing romantic interest. The company has about 15 million members worldwide and 250 employees, she said.

In a separate suit, Yahoo Inc.’s personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do.

Yahoo spokeswoman Rochelle Adams said the company had no comment on the lawsuit.

Source: Reuters

 

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