11/22/2005

Town votes to rename itself Secretsanta.com

Filed under: — By Aviran Mordo @ 6:10 pm

Officials in the northern Idaho town of Santa, Idaho, on Monday voted to rename the 115-person hamlet Secretsanta.com to hype an online gift exchange management service.

Last-minute legal wrangling left unclear whether the water board for Santa, the town’s only official body, had the authority to approve a new moniker. Even so, the board voted in favor of becoming Secretsanta.com in exchange for an undisclosed sum from a planned documentary on the name change.

Santa is the latest in a lengthening list of rural communities to agree to bear the brand of a company or service. Clark, Texas last week changed its name to Dish to promote EchoStar Communications Corp.’s Dish Network.

Source: Reuters

 

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