11/23/2005

AMD readies rival to Intel’s Viiv

Filed under: — By Aviran Mordo @ 4:52 pm

AMD is to launch a new brand to better associate its processors with PC-based home digital media systems, the company has revealed.

The news was broken by AMD’s sales and marketing chief, Henri Richard, speaking at the company’s annual analysts conference, the Financial Times reported last week.

Richard’s branding plan comes on the heels of the launch of Intel’s home entertainment PC platform, Viiv, announced last August and due to arrive on the market in January. Sources familiar with Intel’s retail strategy tell us the chip giant is having difficultly getting retailers to understand Viiv, which they irritatingly refuse to pronounce properly - ‘viv’ rather than ‘vive’, we’re told.

Source: The Register

 

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