12/9/2005

Web Advertising Expected to Double In 5 Years

Filed under: — By Aviran Mordo @ 12:30 pm

Internet advertising is expected to account for 10 percent of the overall U.S. market by 2010, a twofold increase over last year, a market research firm said Thursday.

In five years, revenues from online advertising will reach $23.5 billion out of the estimated $235 billion companies are expected to spend, Park Associates said. Last year, Internet advertising accounted for 5 percent of a $189 billion market, which includes newspapers, magazines, cable TV and network TV.

In terms of a compound annual growth rate, online advertising is projected to increase 14 percent over the next five years.

As a result of this growth, the Internet is expected to become a mainstream advertising platform that attracts top dollars from advertisers, Harry Wang, research analyst for Park Associates said.

Source: Internetweek

 

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