Time Warner’s AOL To Pick Google

Filed under: — By Aviran Mordo @ 2:50 pm

Another ball was lobbed in the virtual tennis match over America Online’s future with a report on Friday that Time Warner had entered exclusive talks about strengthening its advertising relationship with Google instead of dropping Google to partner with Microsoft.

Under the deal, which likely wouldn’t be finalized until next week after Time Warner’s board meeting Wednesday, Google would allow AOL to sell ads among the search results provided by Google on its properties and Google could promote AOL Web sites among sponsored links in search results, according to an unidentified source in the The Wall Street Journal online article.

Google Inc. is in exclusive talks to pay $1 billion for a 5 percent stake in Time Warner Inc.’s online unit AOL, a source familiar with the matter told Reuters on Friday.

“Those talks include, among other things, a $1 billion investment for a 5 percent stake in AOL,” said the source.

Source: News.com


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