12/22/2005

Disney site lets customers design products

Filed under: — By Aviran Mordo @ 9:45 am

The Walt Disney Co.’s online shopping site on Wednesday launched its first “You design it” feature in a move aimed at riding the fast- growing trend toward giving choosy Internet shoppers exactly what they want.

Disney partnered with online customization site Zazzle.com, which licenses thousands of images from Warner Bros., Marvel Comics Inc., Lucasfilm Ltd. and 20th Century Fox, among others, and also allows users to sell their own art for use on personalized T-shirts, greeting cards and postage stamps.

It took Disney, which aggressively protects its copyrights, about two years to figure out how to open its vast art archives, while controlling how consumers could use its characters.

Source: Reuters

 

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