Starz to launch movie downloads service

Filed under: — By Aviran Mordo @ 7:35 am

Cable network Starz Entertainment Group LLC said it plans to launch an Internet movie download service on Tuesday, backed by partnerships with Microsoft and Sony, amid a race to offer more videos over high-speed Internet connections.

The service, called Vongo, follows the debut of Apple Computer Inc.’s iTunes video service, which ignited interest across the media sector to make more video programming available at any time and anywhere outside of the living room.

Vongo is not the first movie download service — CinemaNow Inc. and the Hollywood studios-backed Movielink have been around for about five years.

But it is one of the first to offer a rotating slate of feature films, which currently play on its cable channel, on PCs and portable media devices for a monthly fee.

Collectively, these services remain a tiny portion of all movie viewing and it remains to be seen whether media consumers will take to watching feature-length programming on tiny portable screens, one media analyst said.

Source: Reuters


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