AMD Plan Unites Internet and Television

Filed under: — By Aviran Mordo @ 8:00 am

Advanced Micro Devices Inc. is about to go live with a plan to meld broadcast and Web content, which could make for more active television viewing.

The Sunnyvale, Calif., chip maker will unveil the plan, dubbed AMD Live, at this week’s 2006 International Consumer Electronics Show in Las Vegas. Under Live, AMD will work to help get broadband-connected PCs and televisions talking.

The company aims to make it possible for the couch potato to spice up a given program such as an auto race, accessed via a television by adding additional and more detailed Internet content from a PC.

The effort is important, AMD said, in that it could open the doors for new types of programming, but without necessarily requiring people to purchase special adapters, sometimes called set top boxes, which are often required now.

To further the goal—and to counter its larger rival Intel Corp., which on Thursday is expected to detail Viiv its new brand and platform for multimedia-oriented consumer systems—AMD intends to set up Live as a brand for media-savvy PCs.

Source: eWeek


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