MS Media To Power Verizon Wireless V CAST Music Service

Filed under: — By Aviran Mordo @ 4:10 pm

Today at the 2006 International Consumer Electronics Show (CES), Microsoft Corp. and Verizon Wireless announced their collaboration on the new Verizon Wireless V CAST Music service to offer Verizon Wireless customers the ability to access and enjoy full-track, digital music downloads on mobile handsets and Microsoft(R) Windows(R) XP-based PCs through Windows Media Player 10.

Verizon Wireless adopted core Windows Media technologies including Windows Media Digital Rights Management (DRM), an enhanced Windows Media Audio Professional (WMA Pro) codec and Media Transfer Protocol (MTP) to provide consumers with unfettered access to V CAST Music content across multiple devices and scenarios.

Taking advantage of the inherent direct license acquisition capabilities in Windows Media DRM, V CAST Music will deliver over-the-air downloads directly to mobile handsets from a catalog of more than 1 million music tracks a few short weeks after launch, providing customers with access to content anywhere within the award-winning V CAST wireless broadband service area.

Using a dual-download approach for the handset, the V CAST Music service provides an optimized file for mobile handsets and access to a higher-fidelity copy for downloading on Windows XP-based PCs. Copies available for downloading to a Windows XP-based PC can be accessed through a new Verizon Wireless V CAST Music online store in Windows Media Player 10 and integrated into a customer’s existing library for playback on the PC. Downloaded music can also be burned to CD and enjoyed on a host of portable and networked devices, including PlaysForSure-verified devices and the Xbox 360 video game and entertainment system.


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