MS Unveil New Windows Media Player 11 and URGE

Filed under: — By Aviran Mordo @ 2:07 pm

Microsoft Corp. and MTV Networks, a division of Viacom Inc., unveiled the new Windows Media Player 11 and offered an early look at the URGE digital music service during the kickoff keynote address for the 2006 International Consumer Electronics Show (CES). Microsoft Chairman and Chief Software Architect Bill Gates was joined onstage by MTV Networks’ Music Group President Van Toffler and music superstar Justin Timberlake to preview the seamless integration of Microsoft Windows Media Player 11 and MTV Networks’ URGE, which is designed to bring the emotional connection of music to the forefront of the digital entertainment experience.

Gates and Toffler highlighted the fresh, streamlined design for Windows Media Player 11 with optimized device support and incredibly fast search capabilities that provide consumers with instant access to the entire URGE catalog of more than 2 million songs. Set to debut this year, URGE will offer a deep well of programming and editorial to guide the consumer’s digital music experience, including exclusive content from MTV Networks’ MTV, VH1 and CMT brands.

As their digital music collections continue to grow, consumers increasingly need software to help them find and organize their music. Windows Media Player 11 addresses this head-on with core advancements that include a simplified user experience and unprecedented performance. Windows Media Player 11 makes it easy to manage all media through innovative design improvements from Windows Vista™, including visual navigation of entire media libraries, and simplified, high-performance device synchronization. Additional performance enhancements let consumers easily scroll through and access music faster than any other media player, whether the library contains 50 or 50,000 tracks. The powerful Windows Media Player 11 wordwheel search brings an entire catalog of music to consumers’ fingertips, providing lightning-fast search results that instantly narrow with each keystroke. Windows Media Player 11 with URGE will be available in Windows Vista, and is also scheduled to be available for Windows XP in the first half of 2006.


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