1/7/2006

Pfizer fights fake Viagra with RFID

Filed under: — By Aviran Mordo @ 12:09 pm

Viagra may help many couples heat up the bedroom, but it has also helped fuel a huge counterfeit market.

Pfizer, the maker of the world-famous love drug, is now fighting back with technology. The company began on Dec. 15 to affix electronic identification devices known as RFID tags to all U.S. shipments of Viagra in an effort detect counterfeit pills, 5 million of which were seized by authorities last year.

Pfizer said its RFID plans do not call for tracking patient information of any kind. It also doesn’t store any product or patient information on the RFID tags, just the serial number. In addition, the bottles that most patients take home from the pharmacy won’t contain RFID tags because most pharmacists usually transfer medicines from manufacturers’ bottles to generic amber bottles when dispensing the pills.

On all bottles containing RFID tags, the company also puts a special logo and the words, “This package contains a radio frequency device,” in fine print, since you can’t see the tags, which are paper-thin and inserted under the bottles’ labels.

Source: ZDNet

 

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