AOL acquires video search company

Filed under: — By Aviran Mordo @ 10:50 am

America Online Inc. has acquired the video search company Truveo Inc. as it seeks to make online video offerings easier to find.

The acquisition announced Tuesday underscores the importance of video in drawing visitors to AOL’s ad-supported sites, an important component in AOL’s year-old strategy of emphasizing free content over its declining access subscription business.

Source: AP


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