Google to buy radio advertising company

Filed under: — By Aviran Mordo @ 11:06 am

Internet search engine Google Inc. on Tuesday said it agreed to buy dMarc Broadcasting Inc., a digital solutions provider for radio broadcasters, for undisclosed terms.

Google of Mountain View, California, said closely held dMarc connects advertisers to radio stations through an automated advertising platform. Google said it expects to integrate dMarc technology into the Google AdWords platform to create a new radio ad distribution channel for Google advertisers.

Source: Reuters


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