Satellite radio goes far out in US

Filed under: — By Aviran Mordo @ 7:48 am

With its lack of adverts and abundance of profanity, satellite radio in the United States has transformed in four short years from novelty product to mainstream phenomenon.

The rise of satellite radio is most obviously reflected in the dramatic subscriber figures of the two US companies that pioneered the service in 2001, XM and Sirius.

By the end of 2003, they enjoyed a combined total of just over one million subscribers. That figure ballooned to more than four million in 2004 and nine million last year, with an estimate for 2006 of 15 million.

One of the greatest spurs to growth was the 2004 coup when Sirius lured frank-talking radio host Howard Stern away from terrestrial radio giant CBS.

Since signing Stern, who was infuriated by corporate pressure over the more graphic — and usually sexual — content of his show, Sirius has seen its base grow from 600,000 to 3.3 million people.

Source: AFP


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