77% of Google users don’t know it records personal data

Filed under: — By Aviran Mordo @ 4:53 pm

More than three quarters of web surfers don’t realize that Google records and stores information that may identify them, according to a new opinion poll.

The phone poll was conducted at the weekend by the Ponemon Institute in the wake of the DoJ subpoenas last week, and sampled over a thousand internet users.

It’s a pretty extraordinary statistic, and suggests that the battle for internet privacy is far from over - and indeed, may hardly even have started.

Google maintains a lifetime cookie that expires in 2038, and records the user’s IP address. But more recently it has begun to integrate services which record the user’s personal search history, email, shopping habits, and social contacts. After first promising not to tie its email service to its search service, Google went ahead and opted its users in anyway.

Source: The Register


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