1/24/2006

Yahoo! gives up quest for search dominance

Filed under: — By Aviran Mordo @ 2:56 pm

Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance.

“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

Yahoo!’s comments underline the difficulties any Internet company faces in trying to challenge Google’s dominance of the Web search industry. Google has at least double the market share of Yahoo! and Microsoft Corp. in Internet search, the largest and most profitable segment of online advertising.

“In some countries, it’s already game over in search, with Google the clear victor,” said RBC Capital Markets analyst Jordan Rohan in New York. “Google’s product development pipeline runs at such a fast rate that it’s very difficult for any company, Microsoft or Yahoo! to catch up.”

Source: seattlepi

 

One Response to “Yahoo! gives up quest for search dominance”

  1. Anonymous Says:

    nice

Leave a Reply

You must have Javascript enabled in order to submit comments.

All fields are optional (except comment).
Some comments may be held for moderation (depends on spam filter) and not show up immediately.
Links will automatically get rel="nofollow" attribute to deter spammers.

Powered by WordPress