Google offers fee-based online ad analytics

Filed under: — By Aviran Mordo @ 7:41 am

Google is partnering with Seattle-based Zaaz to offer a fee-based service for advertisers who need more support, consulting and training than they can get from the search giant’s free analytics service.

Zaaz will offer high-end data analysis and marketing services including accuracy audits and data collection best practices, forecasting models, competitive analysis and site optimization.

Google is still working to resolve issues related to signing up customers for its free Web analytics service, which was launched two months ago and is based on technology it acquired when it purchased San Diego-based analytics firm Urchin. Customers reported service outages and problems accessing their accounts at the time.

Google said anyone seeking a new Google Analytics account will need to request an invitation.

Source: News.com


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