Answers.com Doubles Content Over Previous Six Months

Filed under: — By Aviran Mordo @ 6:37 pm

Answers.com, reported this week a substantial increase in the number of available topics over the previous six months, to more than three million. The growth was driven by the licensing of new brand-name titles and an expanded focus on the creation of original, topical content.

“This rapid increase to three million topics shows that we are expanding our collection of AnswerPages in order to provide our users with the trusted, reliable, and comprehensive information they are looking for,” explained Jeff Cutler, Answers’ chief revenue officer. “At the same time, we’re continuing to add monetizable elements to our AnswerPages, such as advertising and price comparisons, in order to deliver this compelling, premium content for free. Overall usage has increased significantly over the previous six months, in part due to an increase from search engines that find our content valuable,” Cutler said. “We have identified a key scalable technique for increasing traffic and revenues: As we add new content titles, we see traffic and revenues rise as more people find what they are looking for. We have an aggressive plan for 2006 to add quality content at a rapid pace. We’re especially looking forward to offering authoritative, name-brand content not typically available on any other free site.”

Among the new titles that were recently added are a leading legal encyclopedia, and the Gale Encyclopedia of Cancer, both licensed from Thomson Gale, as well as several other titles covering such diverse topics as word origins, gardening, geology, pop performers’ biographies, and ornithology. Answers Corporation has also extended its long-term agreements with some of
its key content partners, such as Houghton Mifflin Company - the source of more than a dozen titles integrated into Answers.com - and the Computer Language Company, publisher of the Computer Desktop Encyclopedia.


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