3/16/2006

Google sets up Base for retailers

Filed under: — By Aviran Mordo @ 12:39 pm

Google is planning to create an online market for traditional retailers via its recently unveiled Google Base service. The search engine giant is looking to create a “virtual supermarket” by developing the service, which is currently undergoing beta testing.

Google EMEA head Nikesh Arora told the Financial Times that the search engine giant was targeting firms in sectors such as real estate as well as the more obvious retail segment of the market with the service. Google’s “value add” is to index and package offers in an easy to use format. “Google Base is going to have a huge impact on retailers,” he said.

Source: Teh Register

 

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