Google strikes advertising deal with XM Satellite

Filed under: — By Aviran Mordo @ 2:29 pm

Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to help the search engine’s advertisers automatically place ads on XM’s non-music radio channels.

The deal would give Google advertisers a way to reach XM’s more than 7 million subscribers. It also could allow XM to feature new advertisers while lowering the costs related to processing ads, the two companies said.

Under the XM deal, Google’s AdWords customers would be able to place terrestrial and satellite radio spots through the search engine’s dMarc media network, the companies said.

Source: Reuters


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