8/2/2006

Search engines fight click fraud

Filed under: — By Aviran Mordo @ 1:36 pm

The Internet’s leading search engines are teaming up with an advertising trade group to find a better way to identify and measure “click fraud,” a scam that has raised doubts about the Web’s trustworthiness as a marketing vehicle.

The initiative, announced Wednesday by the Interactive Advertising Bureau, will draw upon the expertise of Google Inc., Yahoo Inc. and Microsoft Corp. — the owners of the top online search engines — to attack a problem threatening to erode their profits. Combined, the three companies control 86 percent of the lucrative U.S. search engine market, according to comScore Media Metrix.

Source: AP

 

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