Google to Distribute MTV Clips With Ads

Filed under: — Aviran Mordo

In a further reach for online video, Google Inc. will begin distributing clips from MTV Networks’ shows to other Web sites through its video service in a model that offers content creators a new source of distribution and revenue.

The deal announced Sunday will begin as a test later this month, offering 100 hours of programming from clips of “Laguna Beach: The Real Orange County,” “SpongeBob SquarePants” and MTV’s Video Music Awards. The partnership will expand video through Google’s advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising.

Source: AP

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