Google Targets TV Advertising

Filed under: — Aviran Mordo

Google CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are 鈥渁 waste of your time.鈥?

Schmidt is frustrated that 鈥淲hen you watch the television you see ads that are clearly not targeted for you.鈥?

What does he plan to do about it?

Google is preparing to deliver 鈥渢argeted measurable television ads鈥? and Schmidt says Google has 鈥渁 good shot at it.鈥?

Schmidt expressed his enthusiasm for the $74 billion TV ad market at the Search Engine Strategies Conference earlier this month and described it as a:

“Big opportunity to provide greater value to advertisers.”

Schmidt believes Google should be 鈥渦sing our advertising system, our targetability, for every form of advertising.鈥?

Source: ZDNet

Tip: Installing Maven 2 Behind A Proxy

Filed under: — Aviran Mordo

If you are a java programmer you probably know the Ant build tool. However creating an Ant build script can be very complicated, and hard to maintain. The apache group recently released a new build tool called Maven (which is now in version 2), and it makes the build scripts very easy to create.

Maven is a software project management and comprehension tool. Based on the concept of a project object model (POM), Maven can manage a project’s build, reporting and documentation from a central piece of information.

Indeed getting started with Maven is pretty strait forward, however if you are working in a corporate network and behind a firewall this simple step of configuring maven to use the corporate proxy will save you a lot of time and aggravation.

Edit your maven configuration file settings.xml under maven-2.0.x/conf

Now we need to configure a proxy. In the settings.xml file find the element and add the following child element under it:


Note the <nonProxyHosts> element. This element is needed to bypass proxy for local network access, such as for working with local corporate repository

Safe Wi-Fi could be on your doorstep soon

Filed under: — Aviran Mordo

The Wi-Fi Alliance has officially announced Wi-Fi Protected Setup (WPS) in an attempt to to make safe Wi-Fi easier.

WPS is the name for its upcoming consumer ease-of-use program, formerly code named “Wi-Fi Simple Config”.

“Slated for launch in Q4 of this year, the program is planned as an optional certification based on a standardised method for security setup in home Wi-Fi networks,” the alliance said yesterday.

What Vista Brings To The Table

Filed under: — Aviran Mordo

As Windows Vista release is getting closer, Microsoft releases more details on the ways Vista will work, here are some details on the fetures Vista brings to consumers.

For home users

Digital Photos - With Windows Vista operating system, consumers will have a simpler yet richer digital memories experience, with greater ability to enjoy, find, and share personal photos and video.

  • Built-in support for the most common photo-editing tasks helps consumers produce great looking prints and videos.
  • Easier backup tools and next-generation storage products will help them keep their memories safe.
  • With Windows Vista Home Premium, consumers can view and show photos on their TVs and around their homes when their PCs are connected to the TV through a wireless router or Media Center Extender.

With the Windows Vista operating system, consumers can use their PCs to make the most of their digital music collections.

  • With Windows Media Player 11, it鈥檚 easier to find and organize music content on a PC, a portable device, or even from an online service, with rich, contextual browsing and instant search.
  • Windows Vista offers better playback with improved codecs for clearer sound quality.
  • Users can utilize Windows Media Player or the Windows Vista Sync Center to synchronize their music with their portable music devices or portable media centers for maximum enjoyment on the go.
  • Safeguarding content with Windows Backup is simple and automatic, with easier CD and DVD archival, and support for archiving to PCs and networked devices.

TV & Movies
With Windows Vista Home Premium and Windows Vista Ultimate, users will find it鈥檚 easier than ever before to find, watch, record, and save all of their favorite TV shows and movies on their PCs. Users can engage and view their content throughout their homes from Windows Vista Home Premium, on their TVs, through other Windows Media Center Extender devices, or on the go with a mobile PC.

  • Users can watch live TV content or video-on-demand content through the Windows Media Center Online Spotlight.
  • Users can view their favorite content on Windows Vista Home Premium, on a mobile device with synced content, or streamed through a Windows Media Center Extender device to their TVs or another PC anywhere in their homes.
  • Users can easily back up content on recordable DVDs or on mass storage devices, protecting precious home movies, beloved TV shows, or whatever content they wish to keep safe.

New features in the Windows Vista operating system, when coupled with partner offerings, will enrich the overall gaming experience.

  • Locate all their games in one easy location.
  • Link to game sites as well as other gamers.
  • Exercise control over which games their children choose to play.

With new and improved communications tools and platforms, the Windows Vista operating system lets consumers enjoy services to share with each other more easily and securely, whether at home or on the go.

  • Windows Internet Explorer 7 lets users keep tabs on information from a variety of sources, with improved browsing, searching from multiple Internet search providers, and really simple syndication (RSS) subscriptions to their favorite Web sites.
  • Windows Vista enables centralized syncing and storage across a wider range of devices and external hard drives, while simplifying the process of setting up a home network over a wireless router with Easy Networking.
  • With Windows Defender and Windows Internet Explorer 7, users can confidently browse the Web while enjoying the multiple levels of security enhancements within Windows Vista, including spyware and malware protection; identity, data, and computer protection; and anti-phishing support.

The Windows Vista operating system offers additional ways for users to be more productive, providing them with simple tools to organize their information and perform common tasks.

  • Users are able to conduct quick, extensive, contextual searches right from the Start Menu with Instant Search.
  • Contacts make it easier for consumers to manage their personal connections, tasks, and appointments.
  • Windows Vista features improved Web browsing and easily integrates with any online search provider, putting all the information users want at their fingertips.
  • Windows Vista provides family safety settings that protect children from inappropriate Web sites and games and help prevent security breaches that result from computer misuse.

802.11n Postponed to 2008

Filed under: — Aviran Mordo

Users waiting for Wi-Fi kit faster than current 802.11a/b/g hardware had their hopes dashed when ratification of the Institute of Electrical and Electronics Engineers (IEEE) 802.11n standard was delayed yet again this week.

A draft specification was approved in January 2006, after arguments between the chipset manufacturers. A new draft standard was expected this autumn, but has been pushed back to early 2007 due to the large number of comments submitted.

Rolf Devegt, senior director of business development at Airgo Networks predicted that Draft 2.0 of 802.11n will be stable enough to proceed with final ratification in the first half of 2008.

Source: Network IT Week

Apple Plugs Xsan Filesystem Security Hole

Filed under: — Aviran Mordo

Apple Computer on Aug. 17 issued a security patch for its Xsan Filesystem 1.4 to patch a serious code execution flaw in the file system software for the company’s storage area network product.

The Cupertino, Calif.-based computer maker issued the security update for the Mac OS X v10.4.7 and the Mac OS X Server v10.4.7.

The brief update on Apple’s Web site warns that “malicious users may be able to cause systems using Xsan to crash or execute arbitrary code.”

Source: eWeek

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