LCD TV makers see price cut in 2007

Filed under: — By Aviran Mordo @ 2:40 pm

LG Electronics and Sharp Corp. said on Thursday they expected prices of flat LCD television sets to drop by 20-30 percent or more in 2007 amid overproduction and cost reductions.

“Last year we saw about 30 percent of price reductions for plasma and a little bit more for LCD. Next year, in 2007, we expect about the same,” Young Chan Kim, head of global marketing for LG’s displays division told journalists at the IFA consumer electronics show.

Katsuhiko Machida, president of Sharp, said he expected a fall closer to 20 percent on average for LCD TVs. “Some segments may drop 30 percent, others only 15 percent,” he told Reuters in an interview. “On average we view 20 percent for the market.”

Source: Reuters


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