9/9/2006

Video-Game Analytics Track Players’ Behavior

Filed under: — By Aviran Mordo @ 9:05 am

A video game software maker wants to look over your shoulder while you play, and the company is developing software that will monitor and analyze every move you make.

Sound Orwellian? Some privacy advocates may think so, but the data revealed could help developers and publishers make better games.

Emergent Game Technologies is working on analytics software that will let video game developers and publishers glean information on peoples’ behavioral patterns as they play, a company executive said Friday.

More than 15 years in development, Metrics Element, a tool to collect, analyze and distribute game data within a Web-based user interface, will ship around the first of the year.

The software would provide answers to many questions, from what players do in the game and how long it take to reach level 20, to where they spend their money and how many people saw the Pepsi product pitch in the game, for example.

Source: Yahoo

 

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