9/10/2006

Maps.com celebrates 15 Years

Filed under: — By Aviran Mordo @ 12:32 pm

The month of August marked the fifteenth anniversary of Maps.com, the Santa Barbara-based map publisher and online-retailer. In a decade and a half, Maps.com has grown from a modest 3-person operation to one of the most recognized and successful map publishers and online retailers in the industry.

Maps.com, founded in 1991 as Magellan Geographix, began by creating the first comprehensive set of world maps in an all digital format and licensed it to the Los Angeles Times newspaper syndicate. In no time, the fledgling company was fielding requests for custom digital maps for companies in several other industries, thus launching its custom mapping services division. In 1996, Magellan Geographix assumed the name Maps.com and launched its flagship website, which was host to a small map and travel store.

Maps.com expanded its products and services to the educational publishing, media and directory markets, with clients like CNN Interactive, America Online, McGraw Hill, National Geographic, AAA, and Verizon. In 1998, Maps.com launched Maps101.com , a web-based collection of over 4,000 printable and interactive maps, as a resource for teachers and schools. Today Maps101 is represented by Nystrom, a division of Herff-Jones, Inc., and over 120 education sales representatives. Current subscribers include Los Angeles Unified School District, Chicago Public Schools, thousands of schools and tens of thousands of teachers.

Today, over 1 million monthly visitors, 8,500 U.S. schools, and companies such as National Geographic, Lowe’s Home Improvement, Sprint/Nextel, T-Mobile and AAA benefit from Maps.com’s service.

 

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