9/13/2006

Disney to include local ads with ABC shows online

Filed under: — By Aviran Mordo @ 3:30 pm

The Walt Disney Co. on Wednesday said it reached an agreement with ABC television affiliates to include local advertising in the network’s online offering of seven prime-time TV series, including “Desperate Housewives” and “Lost.”

Disney plans to reintroduce its free, ad-supported broadband video player software at ABC.com later this month after a two-month test this summer showed that viewers could recall the interactive ads at far higher rates than on TV airings.

Source: Reuters

 

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