9/22/2006

Sony cuts price of PlayStation 3 to $410

Filed under: — By Aviran Mordo @ 7:48 am

Sony Corp. said Friday it will slash the price of its much-anticipated PlayStation 3 video game console in Japan by 20 percent, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.

The announcement comes just days after Microsoft Corp. announced that it would roll out an external high definition DVD player for its Xbox 360 in an effort to match the PlayStation 3, due to be released in November with its own Blu-ray DVD technology.

Sony will cut the domestic price of its basic PlayStation 3 model to 47,600 yen, or about $410, from an originally planned 59,800 yen, or $515. That puts the PlayStation 3 in the same range as the combined basic Xbox 360 and HD DVD player in Japan, where the duo will sell for 49,600 yen, or $427.

There are no plans to lower prices in the U.S. or other markets, Sony spokeswoman Nanako Kato said. In Japan, the game will hit stores on Nov. 11.

In the U.S., it will go on sale Nov. 17 at $499 for a 20 gigabyte hard drive version and at $599 for the 60 gigabyte version.

Source: AP

 

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