9/26/2006

CinemaNow offers new DVD for download-to-burn

Filed under: — By Aviran Mordo @ 7:37 pm

Online movie service CinemaNow on Tuesday said it will offer a version of Universal Picture’s “The Fast and The Furious: Tokyo Drift” that customers can download onto a blank DVD the same day it is available in stores.

The “download-to-burn” Web release on the same day the DVD lands in stores is a first for a major Hollywood studio. Until recently, studios have been reluctant to offer downloads to “burn,” or copy, for fear of piracy and because doing so might cannibalize retail sales in the $24 billion home DVD market.

CinemaNow said the download of the “Fast and Furious” DVD will be available at CinemaNow for $9.99 and will include all the bonus features of the DVD sold in stores.

Source: Yahoo

 

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